As a wedding business consultant, I spend my days helping others find clarity in their message. Yet when it came to my own website copy, I found myself unusually stuck. Even ChatGPT couldn’t quite capture my voice, and that’s when…
How to Stop Couples Ghosting You (And What’s Really Going On in the Wedding Industry)
Clients ghosting you after a great enquiry is frustrating, but it’s usually a sign of uncertainty, not disinterest. In this post I’ll walk you through why this happens and exactly what you can do at each stage of your sales…
90 Day Business Planning / Quarterly Planning
If you’ve ever set big goals at the start of the year… only to lose momentum a few months in, you’re not alone. This is exactly why 90-day business planning works so well. What is 90-day business planning? It’s a…
The Trust Recession in the Wedding Industry: Why Bookings Feel Harder in 2026
We’re in a trust recession. I hadn’t heard the term until recently when it came up twice in conversation. Naturally, I did what I always do — I started researching. What I discovered is what I’ve been saying to clients…
8 Habits Wedding Business Owners Should Build Before the Season Starts
January can feel like an odd month for wedding business owners. While much of the business world is talking about annual planning, fresh starts and big goals, many of you are already booked, responding to wedding enquiries and mentally gearing…
What Is a Vision Board? (And Why a Vision Video Might Work Even Better)
A vision board is a visual representation of what you want your life or business to look like. It’s not about pretty pictures for the sake of it — it’s about clarity, focus and intention. Unlike writing goals in a…
Burnout in the Wedding Industry: Signs & How to Prevent It
The wedding industry is fuelled by passion and creativity. But behind the beautiful moments, many wedding professionals find themselves running on empty. Burnout is real in our industry — and it’s costing businesses not only their energy, but their creativity,…
What I Really Think About Wedding Content Creators
The Content Creator Debate is Heating Up There’s been a growing wave of negativity online about wedding content creators. As someone who’s been part of the wedding industry since 2002 firstly as a wedding planner, then in 2004 founding the…
How to Recognise and Beat Imposter Syndrome as a Wedding or Creative Business Owner
Feeling stuck, stalled, or not good enough in your business? You’re not alone. If you’re a wedding or creative business owner struggling to launch that new offer, go live on Instagram, or even raise your prices—imposter syndrome might be quietly…
Generation Z Are Getting Married — Are You Ready?
How Wedding Businesses Can Prepare for Gen Z Couples Getting Married Generation Z are now getting married with the oldest being in their late twenties. So what can you expect from their weddings AND what they are like as a…
A Business Retreat for Creatives: Realign Your Goals & Recharge Your Energy
Are you a business owner in the creative or wedding industry who is feeling burnt out and in need of time to reconnect to your vision and realign your goals? Perhaps 2025 is set to be a busy year and…
Spring Clean Your Life & Business: Declutter for Growth, Clarity & Success
Spring is a season of renewal—a time to shake off the winter blues, refresh our spaces, and make room for new beginnings. I love spring. In fact, I celebrate both my birthday and wedding anniversary in April, so maybe that’s…
