Work with me
Are you ready to transform your wedding or creative business and experience more freedom and joy?
How would it feel to step into your CEO role as you scale your business with complete confidence?
I work with service entrepreneurs who want to have more creative freedom as they grow and scale their business.
They are ready to start attracting and selling to high-end ideal clients who are ready to invest now. No more marketing to time wasters who frankly don’t respect what you bring to the table.
The truth is, creativity will only get you so far when you have big goals to reach. It’s time to learn how to grow a sustainable and profitable business without it impacting on the freedom you desire.
How do you do this? Clarity on what you want your life to feel like in the future. Plus a strategy that is designed for you, together we will work on building or rebuilding your foundations ready for your growth.
I know the word strategy makes you shudder but here’s the thing, it doesn’t have to be boring. Let’s get creative with bespoke strategies that work for YOUR business . Perhaps you are feeling unmotivated, you’ve reached a crossroads, you want to scale but you literally don’t have the energy to do so.
So let’s do this together
Are you ready to up level your wedding or creative business and go beyond the pretty with me by your side? Scroll down for a summary of my 1:1 services.
What do I mean by “Beyond the Pretty?”
You will find me talking about going beyond the pretty often in my website and marketing. But what do I mean? I have been in the wedding industry since 2002 and have noticed in recent years businesses focus heavily on the aesthetics in their marketing. But neglect the strategy needed for growth. So I take clients beyond the “pretty” and into business planning instead.
I do this by reviewing the foundations of your business and creating a bespoke strategy for growth. Rest assured this will be aligned to your values and long term vision, we lead with integrity always. No more being forced to follow formulas that just don’t work for you.
Who do I work with?
I work with a range of businesses but primarily in the wedding and creative industries. A typical client is incredibly talented at what they do, their creativity and passion is beautiful to watch. But they struggle with choosing which idea to promote, which one will bring them joy and profit? Having ideas is never the issue, it’s which one to sell and what method to use.
They LOVE what they do and ADORE their clients. But being typical people pleasers they often over promise and over deliver to the detriment of their freedom and profitability.
My clients are often soul led, introverted entrepreneurs who are fabulously talented but struggle with what is needed in order to scale.
Signature Approach
I believe that scaling isn’t about doing more — it’s about doing more of what’s aligned with your zone of genius. That’s why my approach blends mindset and strategy, ensuring we create a business that supports your life — not the other way around.
Together, we’ll dig deep to make sure your business reflects your strengths, values, and vision. I use a 6-step framework designed to give you more freedom, less overwhelm, and a business that truly lights you up.
SIGNATURE APPROACH
CLARITY
Before scaling, it’s crucial to understand what you really want — not what you think you “should” want, but what your ideal future genuinely looks like. Together, we’ll define the vision that will drive your business and personal fulfilment. From there we’ll ensure your business foundations are strong before creating goals that light you up. This includes identifying your zone of genius, so we build around what you do best.
CUSTOMER ATTRACTION
Through targeted exercises, we’ll define your ideal client profile, conduct a competitor analysis and fine-tune your market positioning. Then, we’ll design an unforgettable client journey that connects emotionally. By understanding your client’s specific pain points, you’ll craft messaging and touch points that nurture them at every step — no more guesswork, only genuine connection.
CUSTOMER EXCELLENCE
No more guessing who your clients are, no more trying to break into a niche without understanding who else sits in that niche. Through some specific exercises we will craft your ideal client profile and analyse your market positioning. Without this knowledge you’ll hit stalemate and won’t be able to scale.
PRODUCTIVITY
Next up is getting down to the nitty gritty. We will review your business foundations and strengthen
ready for you to scale to new exciting heights. This could be growing your existing business or might be exploring diversification.
PROFITABILITY
What offers light you up? What do you love to sell? What do you loathe? By analysing the work done so far we will create a suite of services that is suited to your growth. It’s time to attract and sell to ideal clients ready to purchase now.
CONFIDENCE
I understand you want more freedom so let’s restructure your business so you have more time to do what brings you joy. We will discuss whether time blocking or theme days suits you, and whether you are truly procrastinating or is it something else? By the end you will be the master of your own schedule.
My style is a mix of coaching and consulting providing practical solutions to problems you may have alongside intuitive analysis of limiting blocks and beliefs. I am renowned for some tough love and accountability.
I am a certified Business Consultant and Energy healer so at times we will combine energy healing alongside the strategy.
Current Offers
Strategy Beyond The Pretty
1:1 Signature Service (4 month service)
In just 4 months, we’ll create a tailored, actionable business strategy designed for real results. No more winging it. You’ll walk away with confidence, clarity, and a business that aligns with both your passion and your goals.
This is your invitation to shift from just copy and pasting your peers to actually feeling in control, empowered, and profitable.
FREEDOM TO THRIVE (R) MASTERMIND
High touch mastermind for ambitious wedding pros who are ready to scale with more freedom of time and less hustle.
Over six transformative months, you’ll focus on business growth, productivity and profitability — everything you need for a thriving business. Say goodbye to burnout and hello to a thriving business that aligns with your passion and desire for more freedom of time.
VIP Strategy Day (AN IN PERSON DAY 1:1)
Get unstuck in just 1 day. No long-term commitments.
Imagine dedicating an entire day exclusively to your business. Each day is personalised to you and your goals. Typically though I help clients with a bespoke strategy to scale whilst maintaining productivity, profitability and customer excellence.
No emails. No distractions. No procrastination.
Strategise & Energise (2 x 2 hour calls)
This 1:1 Coaching Intensive is designed for wedding and creative business owners who need fast, effective solutions to help them move forwards in their business. This is not a long-term coaching programme — it’s an intensive, action-focused session that allows you to make immediate progress in your business.
RECONNECT + REALIGN RETREAT
Reconnect + Realign, is a transformational 2-day retreat designed to help you escape the daily demands of running your business. Come alone, but leave surrounded by like-minded entrepreneurs who truly understand you and what it is like to work in the creative sector.
This retreat is designed for a small number of driven women who are committed to scaling their wedding or creative business without sacrificing their precious time.
Business BOOSTER
Do you ever wish you could just ask an expert a question regarding your business and get instant answers? No long term commitment? No downloadable freebie or course? Just real concise answers right NOW when you need them?
Whether you’re stuck in indecision, feeling overwhelmed, or need a second set of eyes on your strategy, the Booster session is designed to get you unstuck and moving forward fast.
Business Mindset Shift
Ready to shift your mindset and increase your confidence AND profit in your creative business?
Mindset is the foundation of your business, without it, no amount of strategy will help you succeed. Both are needed if you wish to reach those big scary goals.
Enrol on this 4 module mini course and learn exactly how to shift your mindset in order to scale your business.
BOOKED + IN DEMAND
Get clarity on your ideal clients and market positioning
No more guessing who your clients are, no more trying to break into a niche without understanding who else sits in that niche.
Let me show you how to determine who your clients are AND what your competitive advantage is.
Testimonials
Abigail
Abigail, Bloom and Crumb
Catrina - FinFlukra (2022 VIP Strategy Day)
Zoe Binning
As a result of working with Bernadette I have already made inroads into getting the new business idea off the ground. At a time that I was struggling financially as a single parent and not in a position where my income covered the outgoings, paying for coaching seemed a luxury I couldn’t justify, however I believe that it was actually a necessary investment, to enable me to get to the next stage and out for the financial situation I was in.
Weddings by Zoe & Zoe Binnings Wedding Consultant
Camilla
Over the last 6 months Bernadette has helped me build some really solid foundations within myself and my new offering as well as improve my (multiple) websites with content and layout, as well as increasing my network. She has massively increased my confidence which has in turn allowed me to focus properly on what I am doing and where I am going. I no longer feel stranded at sea! And instead have not only confidence and clarity, but excitement for the future! She’s honestly been an amazing support, a source of ideas, and fountain of knowledge and I would highly recommend working with her!
Camilla Collins/ CJC Make / Camilla Collins Coaching
Mary – Weddings by Mary
Mary, Weddings by Mary
Natalie Hewitt Weddings
I am feeling so motivated, more astute and focused on getting the balance right between work, family and relaxation.
Natasha Spencer
Natasha Spencer, Wedding Planner
Wura, Manola Luxe Weddings( Signature 1:1 Consultancy)
Not only was Bernadette incredibly helpful in transforming my business but she transformed me as an entrepreneur with amazing tips and advice on mindset, time management, productivity, self care and work/life/balance. I have truly never met someone with so much knowledge. The best thing about Bernadette's consulting programme is that she doesn't just care about your business, she truly cares about you, constantly checking in with your wellbeing.
Bernadette's programme is not just a one-off she is the type of coach you need long term.
Wura , Manola Luxe Weddings
Wedding Business Consultancy – VIP Day Testimonial
Expert guidance, some tough love and lots of support is exactly how I found working with Bernadette. Armed with a renewed sense of enthusiasm and direction and mostly clarity is how I left the days proceedings. It went so quickly and I must say although I started the day not knowing which way to turn. I know I definitely skipped out of the meeting with a renewed sense of direction and purpose and with a smile on my face - I was back in the driving seat!!!
Jennifer - Raspberry Bespoke Weddings and Events
Susie Evans Weddings
I am now in full control of my business and have achieved so much with my new mindset as well as my goals for 2018, worked on my SEO, have a greater understanding of my business and who my ideal client is and more importantly how to get them. I have now recognised how I am a great wedding and party planner and have some amazing contacts and support in the industry and feel very inspired.
So, a big thank you to Bernadette!
Susie - Susie Evans Weddings
Natalie
Natalie, Learnly
Sonia Marie Loves
Sonia Marie - Soniamarie Consulting
Catrina – Finflukra Testimonial
Catrina, Finflukra Weddings
Creative Business Consultancy Testimonial
When I received my report from Bernadette following our meeting, not only was it full of fabulous points and findings but also tools to enable me to put my steps into place. In a busy world, you need to avoid overwhelm and I felt Bernadette had thoroughly thought this through enabling you to confidently start to change you business in an order that would ensure nothing would be left out
I most definitely recommend Bernadette. She is sincere, kind, approachable, confident and extremely knowledgeable in her field. Everyone needs Bernadette in their life. I cannot thank her enough - in a time when I felt lost those few precious hours together not only change my business but found me again
Jennifer - Raspberry Bespoke Weddings and Events
Ruth
Ruth, Mooreish Cakes
Steven Heath
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Frequently asked questions
Do you have a question you’d love to ask, but are perhaps too shy to do so? Then don’t worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , I’ll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if you’re ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you.
• 2 hour on boarding call to delve into your business
• 9 x 1 hour zoom calls (bi-weekly)
• Free access to any courses available
• Me in your pocket with voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer (depending on the service booked). This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our contract is finished.
How much time do I need to commit?
This really depends on the service booked and how much additional work you need to do outside of the calls. At the very least dedicate 2 hours per week to work on your business including the calls with me.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you can’t make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
I’m a wedding planner, can you train me?
Yes of course! Although I have now closed the UKAWP I am still able to train new wedding planners, a bespoke price will be determined after our initial discussion. Or can be weaved in with a 1:1 consultancy service. I also have some micro courses specifically for wedding planners. You can see them HERE plus a facebook group just for wedding planners HERE
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer don’t quite match your needs then I can create a bespoke offering for you instead. Lets jump on a call to decide how best I can support you.
I don’t want people to know I’ve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.
