As a wedding business consultant, I spend my days helping others find clarity in their message. Yet when it came to my own website copy, I found myself unusually stuck. Even ChatGPT couldn’t quite capture my voice, and that’s when…
How to Stop Couples Ghosting You (And What’s Really Going On in the Wedding Industry)
Clients ghosting you after a great enquiry is frustrating, but it’s usually a sign of uncertainty, not disinterest. In this post I’ll walk you through why this happens and exactly what you can do at each stage of your sales…
90 Day Business Planning / Quarterly Planning
If you’ve ever set big goals at the start of the year… only to lose momentum a few months in, you’re not alone. This is exactly why 90-day business planning works so well. What is 90-day business planning? It’s a…
The Trust Recession in the Wedding Industry: Why Bookings Feel Harder in 2026
We’re in a trust recession. I hadn’t heard the term until recently when it came up twice in conversation. Naturally, I did what I always do — I started researching. What I discovered is what I’ve been saying to clients…
8 Habits Wedding Business Owners Should Build Before the Season Starts
January can feel like an odd month for wedding business owners. While much of the business world is talking about annual planning, fresh starts and big goals, many of you are already booked, responding to wedding enquiries and mentally gearing…
