Clients ghosting you after a great enquiry is frustrating, but it’s usually a sign of uncertainty, not disinterest. In this post I’ll walk you through why this happens and exactly what you can do at each stage of your sales…
Blog
90 Day Business Planning / Quarterly Planning
If you’ve ever set big goals at the start of the year… only to lose momentum a few months in, you’re not alone. This is exactly why 90-day business planning works so well. What is 90-day business planning? It’s a…
The Trust Recession in the Wedding Industry: Why Bookings Feel Harder in 2026
We’re in a trust recession. I hadn’t heard the term until recently when it came up twice in conversation. Naturally, I did what I always do — I started researching. What I discovered is what I’ve been saying to clients…
8 Habits Wedding Business Owners Should Build Before the Season Starts
January can feel like an odd month for wedding business owners. While much of the business world is talking about annual planning, fresh starts and big goals, many of you are already booked, responding to wedding enquiries and mentally gearing…
What Is a Vision Board? (And Why a Vision Video Might Work Even Better)
A vision board is a visual representation of what you want your life or business to look like. It’s not about pretty pictures for the sake of it — it’s about clarity, focus and intention. Unlike writing goals in a…
