Strategy Beyond the Pretty
4-MONTH 1:1 CONSULTANCY + COACHING
Are you ready to transform your creative business and increase your freedom and joy ?
Let me introduce you to my 4-month intensive signature service โStrategy Beyond the Prettyโ.
Why Beyond the Pretty?
Wedding and creative entrepreneurs find it hard to step away from the aesthetics of their business; this after all is what brings them joy. So invariably the business growth is delayed with no clear vision for the future. After 4 months working with me you will walk away with a tailored strategy for your business, no more winging it, instead you will step into your power with confidence. My role as your business consultant is to take you beyond the pretty of your business and into strategy instead.
Dear Creative Soul,
No more playing small, itโs your time to shine as a business.
Itโs time to see beyond the pretty, to live a life with freedom and joy. I know you feel incredibly overwhelmed with the abundance of ideas you have and feel unsure what path to take next.
What if, the reason you are struggling, is that you donโt want a formula led approach? And all those courses you enrolled on in the past, are just suited to a business to consumer model? Your creative mind was ignored amongst the cookie cutter approach being offered. Youโve had success in your business but have hit a creative block; you canโt seem to get past the stage you are at.
The whole reason for starting your creative or wedding business was to live a life filled with joy and laughter and right now that just isnโt happening. Instead you feel burnt out and disillusioned.ย
It’s time to scale your business in a way that feels aligned to your values with someone guiding you along the way.ย
Imagine what it would feel like to have a business that brings you the creative freedom you always desired? To have the systems in place so you have more time to pursue artistic projects without being shackled to your desk. You didnโt launch your business to be working all the time, you want to go out and have fun, to leave your mark through your talent.
The truth is, creativity will only get you so far when you have big dreamy goals to reach. You have to know how to run a sustainable and profitable business. How do you do this? By working with someone who will teach you the tools needed to scale AND provide shortcuts to do exactly this.
Are you ready?
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?ย
I understand wedding businesses and their need forย beautiful aesthetics, I also understand creatives and their passion forย creating something magical. I respect, admire and love the talent that is surrounding me.
I want you to embrace your creativity, I want to hear all the ideas you have but then Iโll help you focus. Iโll guide you in ways to knuckle down to business so it brings youย the joy, freedom and profitย you desire.
I have an intuitive ability to zone in on what negative beliefs are holding you back, and since certifying as an energy healer I am now in a position to help you with your subconscious mind alongside the strategy. Yes I know the word strategy makes you shudder but I will provide you with tools to make it fun, I promise!
During our time together I truly get to know you as a person so the methodology we use suits your style. We all do business differently and creative businesses are a unique blend, the cookie cutter approach just isnโt going to bring that magic ingredient you need.
I want you working in your zone of genius so you can grow and scale in your own unique, soulful way. When you work with me you not only get my strategic toolkit of delights, you have access to my energy healing as well. Iโm very hands on so expect my eyes on every aspect of your business. Oh and Iโll be your biggest cheerleader ๐
Signature Approach
I believe strongly that in order to scale you need to work in your zone of genius, what brings you joy and lights your soul? Together we will be digging deep to ensure your business is doing exactly this.
I use a 7 step process with clients starting with strengthening your mindset before we work through the strategic steps needed to grow or scale.
Throughout our time together we will be blending:
MINDSET + STRATEGYย ย
SHINE
I believe a business has to light up your soul, it needs to bring you joy. So this is where we start. Using a combination ofย visualisation exercises and vision planning we will create the structure for your wedding and creative business.
VISION
Before we can begin to grow and scale it’s important to learn what do YOU really want? Not what you think you “should” desire but more what does your ideal future look like for you?
CLARITY
No more guessing who your clients are, no more trying to break into a niche without understanding who else sits in that niche. Through some specific exercises we will craft your ideal client profile and analyse your market positioning. Without this knowledge you’ll hit stalemate and won’t be able to scale.ย
STRATEGY
Next up is getting down to the nitty gritty. We will review your business foundations and strengthen, ready for you to scale to new exciting heights. This could be growing your existing business or might be exploring diversification.
CREATING
What offers light you up? What do you love to sell? What do you loathe? By analysing the work done so far we will create a suite of services that is suited to your growth. It’s time to attract and sell to ideal clients ready to purchase now.
PRODUCTIVITY
I understand you want more freedom so let’s restructure your business so you have more time to do what brings you joy. We will discuss whether time blocking or theme days suits you, and whether you are truly procrastinating or is it something else? By the end you will be the master of your own schedule.ย
SCALING
Once your foundations are strong we move onto your growth. How can we ensure you stay in your zone of genius whilst scaling without burning out? We will discuss whether growing a team or investing in systems and automations is right for you.
*ย each client is different so your roadmap will be reflective of the help that you need
This is a very hands-on experience with ongoing 1:1 support from me, so if youโre ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you.
Who do I work with?
I work with a range of businesses but primarily in the wedding and creative industries.
A typical client isโฆ
- Incredibly talented at what they do. But they struggle with choosing which idea to promote, they LOVE what they do and ADORE their clients. Sometimes to the detriment of their bottom line
- An entrepreneur that has already reached a certain level of success but is ready to up-level, they just need guidance along the way
- Soul led, introvert businesswoman who sometimes lacks the confidence needed to scale and grow
- A creative soul who has perhaps lost their way, imposter syndrome has stepped in their path BUT they are ready to work through any fears
- Passionate, tenacious AND trustworthy
If this sounds like you and you would love support in your business then book a call below to discover more.
Hereโs whatโs includedย
Investment ยฃ3,333
2 HOUR ON BOARDING CALL TO DELVE INTO YOUR BUSINESS
Our time together starts with a 2 hour on-boarding call.
During this session I get to understand you as a person and where the sticking points are at present. It helps me provide a structure for our time together.
9 X 1 HOUR ZOOM CALLS
I want this service to work for my clients and more importantly; I want them to do the work in between sessions. Therefore over the course of 4 months we will have 9 video calls leaving 1 week each month to catch up and implement.
During these calls we will be working through both mindset and strategy that is tailored to your goals. Sometimes I may be training you in specific areas of business and other times our calls will be more coaching focussed, working through any blocks you are experiencing.
TEMPLATES, SCRIPTS AND WORKSHEETS TO ASSIST YOUR GROWTH
Throughout our time together I may deliver training in specific areas like research or marketing, this is on a case by case basis. I have available for you numerous templates and worksheets to assist you whilst you do the necessary work on growing your business.
FREE ACCESS TO ANY COURSES AVAILABLE
All my 1:1 clients get instant access to any available evergreen courses during the time we are working together.
ENERGY CLEARING
Using the Conscious Energy Clearing Method I will include the expansion codes into our time together should I feel this will support you.
ME IN YOUR POCKET
Clients love that they can reach out to me for support at the time they need it, they donโt have to wait 24 hours before receiving a response.
So if you are having a bad day and need some moral support. Or want my opinion on a problem then I am there instantly for you through the private voxer messaging app.
Itโs time to ask for some help
Itโs time to learn a new way of doing business so you can make those changes deep down you know you need to make.
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?
If so book your free call below.ย
๐๐ฆ๐ณ๐ฏ๐ข๐ฅ๐ฆ๐ต๐ต๐ฆ ๐ธ๐ข๐ด ๐ธ๐ฉ๐ข๐ต ๐ฎ๐บ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฏ๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ! ๐๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ด๐ฐ ๐ฆ๐ฏ๐ค๐ฐ๐ถ๐ณ๐ข๐จ๐ช๐ฏ๐จ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ๐ฐ๐ถ๐ต, ๐ต๐ฐ๐ฐ๐ฌ ๐ต๐ฉ๐ฆ ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ญ๐ฐ๐ฐ๐ฌ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฑ๐ข๐ณ๐ต ๐ฐ๐ง ๐ฎ๐บ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ต๐ฐ ๐ข๐ฑ๐ฑ๐ญ๐บ ๐ต๐ฐ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฉ๐ฆ๐ญ๐ฑ ๐ต๐ฉ๐ข๐ต ๐ช๐ต ๐ฏ๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ. ๐๐ช๐ฏ๐ค๐ฆ ๐ธ๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ ๐ฎ๐บ ๐ธ๐ฆ๐ฅ๐ฅ๐ช๐ฏ๐จ๐ด ๐ฉ๐ข๐ท๐ฆ ๐ฆ๐น๐ค๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ ๐ญ๐ข๐ด๐ต ๐บ๐ฆ๐ข๐ณ, ๐ต๐ฉ๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฐ๐ง ๐ฎ๐บ ๐ฃ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ๐ด ๐ฉ๐ข๐ท๐ฆ ๐ช๐ฏ๐ค๐ณ๐ฆ๐ข๐ด๐ฆ๐ฅ, ๐’๐ท๐ฆ ๐ณ๐ฆ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ฏ๐ฐ๐ธ ๐ข๐ฎ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ช๐ฏ๐จ ๐ฆ๐ฏ๐ฒ๐ถ๐ช๐ณ๐ช๐ฆ๐ด ๐ง๐ณ๐ฐ๐ฎ ๐ฏ๐ฐ๐ต ๐ฐ๐ฏ๐ญ๐บ ๐ฎ๐บ ๐ช๐ฅ๐ฆ๐ข๐ญ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ฃ๐ถ๐ต ๐ข๐ญ๐ด๐ฐ ๐ธ๐ฆ๐ฅ๐ฅ๐ช๐ฏ๐จ ๐ฑ๐ญ๐ข๐ฏ๐ฏ๐ฆ๐ณ๐ด. ๐ ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฉ๐ช๐จ๐ฉ๐ญ๐บ ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ฆ๐ณ๐ฏ๐ข๐ฅ๐ฆ๐ต๐ต๐ฆ !!!
Abigail, Bloom and Crumb
It’s been a really wonderful “journey” with Bernadette the last 6 months. She was JUST what I needed this year after relocating from London to the countryside; with my life a up in the air and at crossroads with business! She was so kind, caring, and supportive and really help ground me which was what I needed.
Over the last 6 months Bernadette has helped me build some really solid foundations within myself and my new offering as well as improve my (multiple) websites with content and layout, as well as increasing my network. She has massively increased my confidence which has in turn allowed me to focus properly on what I am doing and where I am going. I no longer feel stranded at sea! And instead have not only confidence and clarity, but excitement for the future! She’s honestly been an amazing support, a source of ideas, and fountain of knowledge and I would highly recommend working with her!
Camilla, CJ Hair & Makeup / Camilla Collins Coachingย
Before working with Bernadette I was struggling with ideal client and visibility. I decided to book Beyond the Pretty 1:1 so I could really focus on my strategy. At the end of our 6 months together we accomplished many of my goals and I’m currently working my way through the others. My favourite part of working with Bernadette was her genuine interest in me, my life and my business. She was supportive and caring with an honest approach. At the end of our time together I felt driven and purposeful.
Ruth, Mooreish Cakes
Without a doubt, this was the best investment I could have ever made and it was not about investing in Bernadette. It was about investing in myself which for me, is priceless. The cost was not cheap, but you cannot put a value on your personal growth and development and when put into context, I got so more out of my 4 months with her than could have paid for. True value for money. Thank you.
Sonia Marie Consultancy
Working with Bernadette has been life changing not just to my business but to my life as an entrepreneur. In the time I spent working with Bernadette I was able to totally transform my business – I rebranded to ensure my brand was in line with my messaging, changed my services and pricing structure to make sure I was making more profit, I add other streams of income and I was able to identify who my ideal clients are and correctly position my business in the industry.
Not only was Bernadette incredibly helpful in transforming my business but she transformed me as an entrepreneur with amazing tips and advice on mindset, time management, productivity, self care and work/life/balance. I have truly never met someone with so much knowledge. The best thing about Bernadette’s consulting programme is that she doesn’t just care about your business, she truly cares about you, constantly checking in with your wellbeing.
Bernadette’s programme is not just a one-off she is the type of coach you need long term.
Wura, Manola Luxe
I can honestly say that Bernadette has been my saviour these past 4 months. She has helped me to put the necessary processes into place and has guided me as to what direction to go in next. I had no idea about my ideal client and my brand presence before I started coaching but she has been amazing at advising me on how to recognize what I am all about as a person. I can already see a huge difference in how I approach my business – everything is so much more logical now.
This journey Iโve been on has been hard work, challenging at times, sometimes scary, but so rewarding and enjoyable – itโs the best thing Iโve ever done for my business.
I reached a low mentally and had some bad experiences that really had a knock on effect of my confidence. I reached out to Bernadette as I was drawn to her friendly, warm and calm approach rather than a sell, sell, sell attitude.
I am now in full control of my business and have achieved so much with my new mindset as well as my goals for 2018, worked on my SEO, have a greater understanding of my business and who my ideal client is and more importantly how to get them. I have now recognised how I am a great wedding and party planner and have some amazing contacts and support in the industry and feel very inspired. So, a big thank you to Bernadette!
Susie Evans Weddings (2018)
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Frequently asked questions
Do you have a question youโd love to ask, but are perhaps too shy to do so? Then donโt worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , Iโll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if youโre ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you. After our on-boarding call, I will closely analyse your business and produce a bespoke report, so that we are crystal clear on the areas that we need to work on together.
โข 2 hour on boarding call to delve into your business
โข 8 x 1 hour zoom calls (bi-weekly)
โข Concise report detailing the areas I feel we should work on to bring the results you desire
โข Free access to any products available
โข 7 days a week Voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer. This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our 4 months are up.
How much time do I need to commit?
If booking my 4 month service then I suggest between 2-3 hours per week for calls and doing the work in between the calls. We have 2 x 1 hour calls per month but of course there will be โhomeworkโ to do in between.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you canโt make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
Iโm a wedding planner, can you train me?
My consultancy service is more suited for planners who have been in business at least 3 years. Otherwise I may refer you to my other business theย UKAWPย for more formal training.
However if you have been in business for over 3 years I am able to include ad hoc wedding planner training within the consultancy for no additional charge. This is normally planners who did not train with me and who have gaps in their knowledge.
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer donโt quite match your needs then I can create a bespoke offering for you instead. Lets jump on aย callย to decide how best I can support you.
I donโt want people to know Iโve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.
