Strategy Beyond the Pretty
4-MONTH 1:1 CONSULTANCY + COACHING
Business Coaching for ambitious wedding and creative pros who are ready to scale with more freedom of time and less hustle
This is for you if your business looks successful on the outside, but underneath feels inconsistent, unclear, or harder than it should be.ย
Lets face it. You donโt need more ideas.
You need a clear plan, the right strategy, and the support to implement it properly.
Too often, creative CEOโs get stuck in the visual, avoiding the deeper strategy that drives longevity.ย
Over four months, we will work closely together to refine your business, strengthen your positioning, and build a structure that supports both your growth and your life.
This is your invitation to shift from just copy and pasting your peers to actually feeling in control, empowered, and profitable.ย
By the end of our time together, you will have a clear direction, a stronger business model, and the confidence to make decisions that support long-term, sustainable growth.
Dear Wedding + Creative CEO,
No more playing small, itโs your time to feel empowered.
The whole reason for starting your business was to have the freedom to live the life you truly desire. Instead you feel burnt out and disillusioned and wonder if a corporate 9-5 is the answer?
All those courses you enrolled on in the past, are tailored to a business-to-business model and are not helping you. Your creative mind was ignored amongst the cookie cutter approach being offered.
Maybe youโve had success in your business previously but have hit a creative block; you canโt seem to get past the stage you are at and have outgrown your current strategy.
Itโs time to get the specific guidance and accountability you need to reach your business goals without losing sight of your values or mission. Iโll stretch your mindset, keep you on track, and celebrate your wins โ all while making sure you still have time for what (and who) you love.
I cannot express quite how much Bernadette has changed me both personally and professionally. The knowledge, advice and guidance I have received has truly moulded me and my business. Putting all the elements into place has allowed me to begin to grow my business, learn and understand the process of how to grow my business and push me outside of my comfort zone and towards my long term goals. Bernadetteโs attitude and confidence are incredible and I have thoroughly enjoyed her coaching. I am very sad that our journey has come to an end but I will be continuing to work with her and her invaluable guidance. Thank you Bernadette! This time with you has been a real game changer!
Natasha Spencer Events
How We Work Together?
We begin with a deep dive into your business, your goals, and where you are now.
From there, we identify gaps, refine your positioning, and build a strategy tailored specifically to you. Throughout the four months, I will support you as you implement, refine, and move forward with clarity.
This is not about overwhelming you with more to do. Itโs about focusing on what will actually move your business forward.
Signature Approach
My approach combines strategy, data and practical implementation, so youโre not just inspired but also supported to take action. Every piece of work we do together is grounded in this process.

C - CLARITY
Before scaling, itโs crucial to understand what you really want โ not what you think you โshouldโ want, but what your ideal future genuinely looks like. Together, weโll define the vision that will guide your business and personal fulfilment. From there, weโll strengthen your foundations before setting goals that light you up. This includes identifying your zone of genius, so your business is built around what you do best

L - Lead with the right clients (CUSTOMER ATTRACTION)
Through targeted exercises, weโll define your ideal client profile, conduct competitor analysis, and fine-tune your market positioning. Weโll then design an intentional client journey that connects emotionally. By understanding your clientโs specific pain points, youโll create messaging and touch points that nurture them at every stage โ no more guesswork, just genuine connection.

A - Aligned client experience
This stage focuses on creating a seamless, high-level client experience from start to finish.ย We map your full customer journey, from enquiry through to onboarding, delivery, and offboarding, refining every touchpoint to ensure it feels intentional, consistent, and aligned with your brand.
The result is a client experience that not only meets expectations but elevates them, supporting your pricing, strengthening referrals, and setting your business apart.

R - Responsive PRODUCTIVITY
Weโll put simple systems and habits in place so progress feels steady and sustainable, rather than exhausting. Iโm also a big believer in what I call the DAD method โ ditch, automate, delegate โ so you can successfully manage your precious time and banish procrastination. This helps you move from reacting and second-guessing to making confident, intentional decisions in your business, as well as establishing boundaries to stop burnout.

I - Intentional PROFIT
What offers light you up? What do you love to sell? What do you loathe? By analysing the work done so far weโll create a suite of services suited to your growth and ready for you to scale your business to new exciting heights. This could be growing your existing business, or exploring diversification.

T - Thoughtful Leadership
Scaling isnโt just strategy โ itโs mindset. So weโll tackle imposter syndrome, fear of visibility and the limiting beliefs holding you back. Youโll learn how to embody the empowered CEO of your business, build success-driven habits and feel more confident every step of the way. Because real transformation starts with how you see yourself.

Y - Your next level
This is where everything comes together. A business thatโs aligned, profitable, and sustainable โ one that supports your life rather than competing with it. Youโre no longer reacting or second-guessing; youโre making calm, confident decisions as the CEO of a business designed to grow with you.
Sound Familiar?
You’re a talented, heart-led wedding or creative business owner โ someone who pours their soul into their work and cares deeply about their clients.
Youโve likely got a million ideas (and even bigger dreams), but choosing what to focus on next? Thatโs where it gets overwhelming.
Maybe youโre growing your business while juggling a part-time job, raising children, or navigating confidence wobbles behind the scenes.
Youโre not afraid of hard work โ in fact, youโve already had a taste of success โ but youโre craving more clarity, more growth, and more freedom.
You want to scale, sustainably.
You want a business that actually supports your life โ not one that drains it.
My clients are passionate, driven, honest, and kind โ theyโre the kind of people who care deeply, but sometimes put everyone else before themselves.
โEmpowering!โ
5 stars just isn’t enough! The knowledge and value you have given me is something I will take and use forever. You have helped me grow in confidence and clarity, and you created a space that felt so safe and focused. Before working with Bernadette, I was struggling with time management, imposter syndrome, and just generally getting work done. I didnโt know where I stood in the industry and felt really out of the loopโunsure how to scale, how to stay within my goals, or manage my time. I was overwhelmed.
Now, I feel confident, in control in certain situations, and I know where I am. Bernadette has always been at the top of my list, and it felt like the right time to work with her.
Lucy, Lucy Ann Events
Hereโs whatโs includedย
Investment ยฃ3,333
Birthday & Anniversary Celebrations
Book in April and enjoy a luxury lunch with me to celebrate YOU! Who said you canโt celebrate and strategize? ๐ฅ
2 HOUR ON BOARDING CALL TO DELVE INTO YOUR BUSINESS
Our time together starts with a 2 hour on-boarding call.
During this session I get to understand you as a person and where the sticking points are at present. It helps me provide a structure for our time together.
9 X 1 HOUR ZOOM CALLS
I want this service to work for my clients and more importantly; I want them to do the work in between sessions. Therefore we will have 9 video calls over the course of 4-5 months.
During these calls we will be working through both mindset and strategy that is tailored to your goals. Sometimes I may be training you in specific areas of business and other times our calls will be more coaching focussed, working through any blocks you are experiencing.
TEMPLATES, SCRIPTS AND WORKSHEETS TO ASSIST YOUR GROWTH
Throughout our time together I may deliver training in specific areas like research or marketing, this is on a case by case basis. I have available for you numerous templates and worksheets to assist you whilst you do the necessary work on growing your business.
FREE ACCESS TO ANY COURSES AVAILABLE
All my 1:1 clients get instant access to any available evergreen courses during the time we are working together.
ENERGY CLEARING
Using the Conscious Energy Clearing Method I will include the expansion codes into our time together should I feel this will support you.
ME IN YOUR POCKET
Clients love that they can reach out to me for support at the time they need it, they donโt have to wait 24 hours before receiving a response.
So if you are having a bad day and need some moral support. Or want my opinion on a problem then I am there instantly for you through the private voxer messaging app.
Itโs time to ask for some help
This is a hands-on, personalised consultancy where I am fully invested in your progress.
For that reason, I only work with a small number of clients at any one time, ensuring you receive the level of support, attention, and honesty needed to create real change.
This programme is by application only.
Itโs important that we are the right fit for each other, as this work requires commitment on both sides. If youโre ready to create a business that feels aligned, profitable, and sustainable, the next step is to book a call.ย
Client Love
Having the luxury of working with Bernadette as a business consultant has been truly incredible. Her breadth of knowledge is amazing, and she brings such openness and honesty to everything she does.
Bernadette isnโt afraid to have the tough, honest conversations when theyโre needed, but she does so with kindness, care, and genuine support. She doesnโt just highlight challenges; she gives you the tools, clarity, and confidence to move forward feeling empowered rather than stuck.
What really sets Bernadette apart is that she cares deeply not only about your business, but about you as a person. Your health, wellbeing, and sustainability matter to her just as much as your success, and that level of care is rare.
Iโm so grateful that I invested in Bernadetteโs consulting, and I know without a doubt that our paths will cross again in the future. I cannot recommend working with her highly enough. She is truly a saint
Kelly, Creative Brides
“Transformative”
Before working with you, I felt stuck. I had gathered a lot of information, but didnโt know how to apply it effectively. Everything in my business felt tangled, and I didnโt know where to start.
Now, I feel a strong sense of clarity. Iโm beginning to position myself in the right way to attract my ideal clients. I finally have direction and momentum.
Every session was impactful. You understood my pain points, challenged me where I was holding back, and held me accountable. Itโs one of the best decisions you can make for your business โ youโll feel seen, supported, and empowered to grow.โ
Wunmi, Pamper me Lush
โEmpowering!โ
5 stars just isn’t enough! I am so grateful to have spent the past 5 months with Bernadette on a 1-1 basis working on my business. The knowledge and value you have given me is something I will take and use forever. You have helped me grow in confidence and clarity, and you created a space that felt so safe and focused.
Before working with Bernadette, I was struggling with time management, imposter syndrome, and just generally getting work done. I didnโt know where I stood in the industry and felt really out of the loopโunsure how to scale, how to stay within my goals, or manage my time. I was overwhelmed.
Now, I feel confident, in control in certain situations, and I know where I am. Bernadette has always been at the top of my list, and it felt like the right time to work with her.
Having access to Bernadette made me feel at ease throughout the entire process. Her calm, thoughtful, and professional demeanour, along with her clear communication and encouragement, helped me immensely. She’s a great listener and brings such clarity.
For anyone who is considering working with Bernadette, I highly recommend. It was the best thing I have ever done!
Just to sayโthank you for everything!ย
Lucy, Lucy Ann Events
Before coaching with Bernadette, I had the vision and the passion but I needed the kind of guidance only someone who had been in my shoes could give. I wanted to attract clients who truly value quality, intentionality, and design, people who respect the work, not just the price tag.
At the start, I felt overwhelmed, constantly wondering if I was doing things the โrightโ way. But after three months with Bernadette, I gained more than just knowledge. I gained clarity, confidence, and conviction.
From day one, I felt supported and stretched in the best way. I learned how to lead with purpose, elevate my offer, and stop over-explaining what I bring to the table. Her coaching style is Clear & Compassionate. Sheโs part strategist, part hype woman, part fairy godmother. Yes, we achieved my goals and the ripple effects are still unfolding. I walked in wanting structure. I walked out with power.
One word to sum it all up? Empowering.
Dami, 2501 Events
I cannot express quite how much Bernadette has changed me both personally and professionally and my business over the past 5 months. We worked together on her Beyond the Pretty 1:1 and the knowledge, advice and guidance I have received has truly moulded me and my business. Putting all the elements into place has allowed me to begin to grow my business, learn and understand the process of how to grow my business and push me outside of my comfort zone and towards my long term goals. Bernadette’s attitude and confidence are incredible and I have thoroughly enjoyed her coaching. I am very sad that our journey has come to an end but I will be continuing to work with her and her invaluable guidance. Thank you Bernadette! This time with you has been a real game changer!
Natasha, Natasha Spencer Events
๐๐ฆ๐ณ๐ฏ๐ข๐ฅ๐ฆ๐ต๐ต๐ฆ ๐ธ๐ข๐ด ๐ธ๐ฉ๐ข๐ต ๐ฎ๐บ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฏ๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ! ๐๐ฉ๐ฆ ๐ธ๐ข๐ด ๐ด๐ฐ ๐ฆ๐ฏ๐ค๐ฐ๐ถ๐ณ๐ข๐จ๐ช๐ฏ๐จ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ๐ฐ๐ถ๐ต, ๐ต๐ฐ๐ฐ๐ฌ ๐ต๐ฉ๐ฆ ๐ต๐ช๐ฎ๐ฆ ๐ต๐ฐ ๐ญ๐ฐ๐ฐ๐ฌ ๐ต๐ฉ๐ณ๐ฐ๐ถ๐จ๐ฉ ๐ฆ๐ท๐ฆ๐ณ๐บ ๐ฑ๐ข๐ณ๐ต ๐ฐ๐ง ๐ฎ๐บ ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ต๐ฐ ๐ข๐ฑ๐ฑ๐ญ๐บ ๐ต๐ฐ ๐ณ๐ช๐จ๐ฉ๐ต ๐ฉ๐ฆ๐ญ๐ฑ ๐ต๐ฉ๐ข๐ต ๐ช๐ต ๐ฏ๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ. ๐๐ช๐ฏ๐ค๐ฆ ๐ธ๐ฆ ๐ธ๐ฐ๐ณ๐ฌ๐ฆ๐ฅ ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ ๐ฎ๐บ ๐ธ๐ฆ๐ฅ๐ฅ๐ช๐ฏ๐จ๐ด ๐ฉ๐ข๐ท๐ฆ ๐ฆ๐น๐ค๐ฆ๐ฆ๐ฅ๐ฆ๐ฅ ๐ญ๐ข๐ด๐ต ๐บ๐ฆ๐ข๐ณ, ๐ต๐ฉ๐ฆ ๐ท๐ข๐ญ๐ถ๐ฆ ๐ฐ๐ง ๐ฎ๐บ ๐ฃ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ๐ด ๐ฉ๐ข๐ท๐ฆ ๐ช๐ฏ๐ค๐ณ๐ฆ๐ข๐ด๐ฆ๐ฅ, ๐’๐ท๐ฆ ๐ณ๐ฆ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ฆ๐ฅ ๐ข๐ฏ๐ฅ ๐ฏ๐ฐ๐ธ ๐ข๐ฎ ๐ณ๐ฆ๐ค๐ฆ๐ช๐ท๐ช๐ฏ๐จ ๐ฆ๐ฏ๐ฒ๐ถ๐ช๐ณ๐ช๐ฆ๐ด ๐ง๐ณ๐ฐ๐ฎ ๐ฏ๐ฐ๐ต ๐ฐ๐ฏ๐ญ๐บ ๐ฎ๐บ ๐ช๐ฅ๐ฆ๐ข๐ญ ๐ค๐ญ๐ช๐ฆ๐ฏ๐ต๐ด ๐ฃ๐ถ๐ต ๐ข๐ญ๐ด๐ฐ ๐ธ๐ฆ๐ฅ๐ฅ๐ช๐ฏ๐จ ๐ฑ๐ญ๐ข๐ฏ๐ฏ๐ฆ๐ณ๐ด. ๐ ๐ธ๐ฐ๐ถ๐ญ๐ฅ ๐ฉ๐ช๐จ๐ฉ๐ญ๐บ ๐ณ๐ฆ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ฅ ๐ธ๐ฐ๐ณ๐ฌ๐ช๐ฏ๐จ ๐ธ๐ช๐ต๐ฉ ๐๐ฆ๐ณ๐ฏ๐ข๐ฅ๐ฆ๐ต๐ต๐ฆ !!!
Abigail, Bloom and Crumb
It’s been a really wonderful “journey” with Bernadette the last 6 months. She was JUST what I needed this year after relocating from London to the countryside; with my life a up in the air and at crossroads with business! She was so kind, caring, and supportive and really help ground me which was what I needed.
Over the last 6 months Bernadette has helped me build some really solid foundations within myself and my new offering as well as improve my (multiple) websites with content and layout, as well as increasing my network. She has massively increased my confidence which has in turn allowed me to focus properly on what I am doing and where I am going. I no longer feel stranded at sea! And instead have not only confidence and clarity, but excitement for the future! She’s honestly been an amazing support, a source of ideas, and fountain of knowledge and I would highly recommend working with her!
Camilla, CJ Hair & Makeup / Camilla Collins Coachingย
Before working with Bernadette I was struggling with ideal client and visibility. I decided to book Beyond the Pretty 1:1 so I could really focus on my strategy. At the end of our 6 months together we accomplished many of my goals and I’m currently working my way through the others. My favourite part of working with Bernadette was her genuine interest in me, my life and my business. She was supportive and caring with an honest approach. At the end of our time together I felt driven and purposeful.
Ruth, Mooreish Cakes
Without a doubt, this was the best investment I could have ever made and it was not about investing in Bernadette. It was about investing in myself which for me, is priceless. The cost was not cheap, but you cannot put a value on your personal growth and development and when put into context, I got so more out of my 4 months with her than could have paid for. True value for money. Thank you.
Sonia Marie Consultancy
Working with Bernadette has been life changing not just to my business but to my life as an entrepreneur. In the time I spent working with Bernadette I was able to totally transform my business – I rebranded to ensure my brand was in line with my messaging, changed my services and pricing structure to make sure I was making more profit, I add other streams of income and I was able to identify who my ideal clients are and correctly position my business in the industry.
Not only was Bernadette incredibly helpful in transforming my business but she transformed me as an entrepreneur with amazing tips and advice on mindset, time management, productivity, self care and work/life/balance. I have truly never met someone with so much knowledge. The best thing about Bernadette’s consulting programme is that she doesn’t just care about your business, she truly cares about you, constantly checking in with your wellbeing.
Bernadette’s programme is not just a one-off she is the type of coach you need long term.
Wura, Manola Luxe
I can honestly say that Bernadette has been my saviour these past 4 months. She has helped me to put the necessary processes into place and has guided me as to what direction to go in next. I had no idea about my ideal client and my brand presence before I started coaching but she has been amazing at advising me on how to recognize what I am all about as a person. I can already see a huge difference in how I approach my business – everything is so much more logical now.
This journey Iโve been on has been hard work, challenging at times, sometimes scary, but so rewarding and enjoyable – itโs the best thing Iโve ever done for my business.
I reached a low mentally and had some bad experiences that really had a knock on effect of my confidence. I reached out to Bernadette as I was drawn to her friendly, warm and calm approach rather than a sell, sell, sell attitude.
I am now in full control of my business and have achieved so much with my new mindset as well as my goals for 2018, worked on my SEO, have a greater understanding of my business and who my ideal client is and more importantly how to get them. I have now recognised how I am a great wedding and party planner and have some amazing contacts and support in the industry and feel very inspired. So, a big thank you to Bernadette!
Susie Evans Weddings (2018)
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Frequently asked questions
Do you have a question youโd love to ask, but are perhaps too shy to do so? Then donโt worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , Iโll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if youโre ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you. After our on-boarding call, I will closely analyse your business and produce a bespoke report, so that we are crystal clear on the areas that we need to work on together.
โข 2 hour on boarding call to delve into your business
โข 9 x 1 hour zoom calls (bi-weekly)
โข Concise report detailing the areas I feel we should work on to bring the results you desire
โข Free access to any products available
โข 7 days a week Voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer. This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our 4 months are up.
How much time do I need to commit?
If booking my 4 month service then I suggest between 2-3 hours per week for CEO time to include the calls and assignments set. We have 2 x 1 hour calls per month but of course there will be โhomeworkโ to do in between.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you canโt make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
Iโm a wedding planner, can you train me?
My consultancy service is more suited for planners who have been in business at least 3 years. If you are a new planner get in touch and lets have a discussion. You will also find some micro courses here
However if you have been in business for over 3 years I am able to include ad hoc wedding planner training within the consultancy for no additional charge. This is normally planners who did not train with me and who have gaps in their knowledge.
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer donโt quite match your needs then I can create a bespoke offering for you instead. Lets jump on aย callย to decide how best I can support you.
I donโt want people to know Iโve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.