Strategy Beyond the Pretty
4-MONTH 1:1 CONSULTANCY + COACHING
Ready to transform your creative business and increase your confidence, joy AND profit
Let me introduce you to my 4-month intensive signature service “Strategy Beyond the Pretty”.
Why Beyond the Pretty?
Wedding and creative entrepreneurs find it hard to step away from the aesthetics of their business; this after all is what brings them joy. So invariably the business growth is delayed with no clear vision for the future. After 4 months working with me you will walk away with a tailored strategy for your business, no more winging it, instead you will step into your power with confidence. My role as your business consultant is to take you beyond the pretty of your business and into strategy instead.
Dear Creative Soul,
No more playing small, it’s your time to shine as a business.
It’s time to see beyond the pretty, to live a life with freedom and joy. I know you feel incredibly overwhelmed with the abundance of ideas you have and feel unsure what path to take next.
What if, the reason you are struggling, is that you don’t want a formula led approach? And all those courses you enrolled on in the past, are just suited to a business to consumer model? Your creative mind was ignored amongst the cookie cutter approach being offered. You’ve had success in your business but have hit a creative block; you can’t seem to get past the stage you are at.
The whole reason for starting your business was to live a life filled with joy and laughter and right now that just isn’t happening.
I hear you. What if we worked together to craft your new future?
Imagine what it would feel like to have a business that brings you the creative freedom you always desired? To have the systems in place so you have more time to pursue artistic projects without being shackled to your desk. You didn’t launch your business to be working all the time, you want to go out and have fun, to leave your mark through your talent.
The truth is, creativity will only get you so far when you have big dreamy goals to reach. You have to know how to run a sustainable and profitable business. How do you do this? By working with someone who will teach you the tools needed to scale AND provide shortcuts to do exactly this.
Are you ready?
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?
I understand wedding businesses and their need for beautiful aesthetics, I also understand creatives and their passion for creating something magical. I respect, admire and love the talent that is surrounding me.
I want you to embrace your creativity, I want to hear all the ideas you have but then I’ll help you focus. I’ll guide you in ways to knuckle down to business so it brings you the joy, freedom and profit you desire.
I have an intuitive ability to zone in on what negative beliefs are holding you back, and since certifying as an energy healer I am now in a position to help you with your subconscious mind alongside the strategy. Yes I know the word strategy makes you shudder but I will provide you with tools to make it fun, I promise!
During our time together I truly get to know you as a person so the methodology we use suits your style. We all do business differently and creative businesses are a unique blend, the cookie cutter approach just isn’t going to bring that magic ingredient you need.
I want you working in your zone of genius so you can grow and scale in your own unique, soulful way. When you work with me you not only get my strategic toolkit of delights, you have access to my energy healing as well. I’m very hands on so expect my eyes on every aspect of your business. Oh and I’ll be your biggest cheerleader 😉
How can I help you?
When I work with clients I use my Beyond the Pretty framework to provide the structure.
After our on boarding call I will suggest the key areas that need some love and attention during our time together.
Some of the areas we *might be working on include:
JOY
I believe a business has to light up your soul, it needs to bring you joy. So this is where we start. Using a combination of visualisation exercises and vision planning we will create the structure for your wedding and creative business.
MINDSET / CONFIDENCE
I will dig deep to discover what negative beliefs are holding you back right now and work with you to bring forth your confidence. This can be especially helpful for my introvert clients who perhaps shy away from “showing up”, as an introvert I can relate and will share what has helped me over the years.
I will use a mixture of energy clearing and specific empowerment tasks to calm and challenge you. I will never force you to do something that is not aligned to your personality, albeit at times I will challenge you.
STRATEGY
Next up is getting down to the nitty gritty. I get you find this side of business tedious but it doesn’t have to be. We will review your business foundations and strengthen ready for you to scale to new exciting heights. There are a number of areas we will work on during our time together; these will have been highlighted in your business review.
- IDEAL CLIENT / MARKET POSITIONING
Who are your targeting and what is the current customer journey like from start to finish? Is this client the right client for your growth and financial freedom? From research tasks you will come away knowing exactly who to target and more importantly what their pain points are
- SERVICE / PRODUCTS
What services are you currently offering and what is the price point? What new exciting ideas do you have? What marketing plan is most suited to this new service or product?
- PROFITABILITY
What figure would bring forth the profit and freedom you want? We will analyse your offerings and discuss the profit margins for each one. You may also share a figure you want to bring into the business so we will explore ways for this to happen. - FREEDOM OF TIME
Are there aspects of your business that could be automated? Ways to streamline? Or perhaps its time to ditch / delegate? By going through your zone of genius we can analyse your time and ensure you have more time doing what you love and spend less time on the tasks you don’t.
* each client is different so your roadmap will be reflective of the help that you need
This is a very hands-on experience with ongoing 1:1 support from me, so if you’re ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you.
Who do I work with?
I work with a range of businesses but primarily in the wedding and creative industries.
A typical client is…
- Incredibly talented at what they do. But they struggle with choosing which idea to promote, they LOVE what they do and ADORE their clients. Sometimes to the detriment of their bottom line
- An entrepreneur that has already reached a certain level of success but is ready to up-level, they just need guidance along the way
- Soul led, introvert businesswoman who sometimes lacks the confidence needed to scale and grow
- A creative soul who has perhaps lost their way, imposter syndrome has stepped in their path BUT they are ready to work through any fears
- Passionate, tenacious AND trustworthy
If this sounds like you and you would love support in your business then book a call below to discover more.
Here’s what’s included
Investment £3,333
April Special Offer
To celebrate my birthday AND wedding anniversary this month I have a special offer.
Each client that books will receive a luxury VIP lunch with cocktails.
2 HOUR ON BOARDING CALL TO DELVE INTO YOUR BUSINESS
Our time together starts with a 2 hour on-boarding call.
During this session I get to understand you as a person and where the sticking points are at present. It helps me provide a structure for our time together.
9 X 1 HOUR ZOOM CALLS
I want this service to work for my clients and more importantly; I want them to do the work in between sessions. Therefore over the course of 4 months we will have 9 video calls leaving 1 week each month to catch up and implement.
During these calls we will be working through both mindset and strategy that is tailored to your goals. Sometimes I may be training you in specific areas of business and other times our calls will be more coaching focussed, working through any blocks you are experiencing.
TEMPLATES, SCRIPTS AND WORKSHEETS TO ASSIST YOUR GROWTH
Throughout our time together I may deliver training in specific areas like research or marketing, this is on a case by case basis. I have available for you numerous templates and worksheets to assist you whilst you do the necessary work on growing your business.
FREE ACCESS TO ANY COURSES AVAILABLE
All my 1:1 clients get instant access to any available evergreen courses during the time we are working together.
ENERGY CLEARING
Using the Conscious Energy Clearing Method I will include the expansion codes into our time together should I feel this will support you.
ME IN YOUR POCKET
Clients love that they can reach out to me for support at the time they need it, they don’t have to wait 24 hours before receiving a response.
So if you are having a bad day and need some moral support. Or want my opinion on a problem then I am there instantly for you through the private voxer messaging app.
It’s time to ask for some help
It’s time to learn a new way of doing business so you can make those changes deep down you know you need to make.
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?
If so book your free call below.
𝘉𝘦𝘳𝘯𝘢𝘥𝘦𝘵𝘵𝘦 𝘸𝘢𝘴 𝘸𝘩𝘢𝘵 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘯𝘦𝘦𝘥𝘦𝘥! 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘴𝘰 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵, 𝘵𝘰𝘰𝘬 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘦𝘷𝘦𝘳𝘺 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘰 𝘢𝘱𝘱𝘭𝘺 𝘵𝘰 𝘳𝘪𝘨𝘩𝘵 𝘩𝘦𝘭𝘱 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘯𝘦𝘦𝘥𝘦𝘥. 𝘚𝘪𝘯𝘤𝘦 𝘸𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘮𝘺 𝘸𝘦𝘥𝘥𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘦𝘹𝘤𝘦𝘦𝘥𝘦𝘥 𝘭𝘢𝘴𝘵 𝘺𝘦𝘢𝘳, 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘮𝘺 𝘣𝘰𝘰𝘬𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥, 𝘐’𝘷𝘦 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘦𝘥 𝘢𝘯𝘥 𝘯𝘰𝘸 𝘢𝘮 𝘳𝘦𝘤𝘦𝘪𝘷𝘪𝘯𝘨 𝘦𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘮𝘺 𝘪𝘥𝘦𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘸𝘦𝘥𝘥𝘪𝘯𝘨 𝘱𝘭𝘢𝘯𝘯𝘦𝘳𝘴. 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘉𝘦𝘳𝘯𝘢𝘥𝘦𝘵𝘵𝘦 !!!
Abigail, Bloom and Crumb
It’s been a really wonderful “journey” with Bernadette the last 6 months. She was JUST what I needed this year after relocating from London to the countryside; with my life a up in the air and at crossroads with business! She was so kind, caring, and supportive and really help ground me which was what I needed.
Over the last 6 months Bernadette has helped me build some really solid foundations within myself and my new offering as well as improve my (multiple) websites with content and layout, as well as increasing my network. She has massively increased my confidence which has in turn allowed me to focus properly on what I am doing and where I am going. I no longer feel stranded at sea! And instead have not only confidence and clarity, but excitement for the future! She’s honestly been an amazing support, a source of ideas, and fountain of knowledge and I would highly recommend working with her!
Camilla, CJ Hair & Makeup / Camilla Collins Coaching
Before working with Bernadette I was struggling with ideal client and visibility. I decided to book Beyond the Pretty 1:1 so I could really focus on my strategy. At the end of our 6 months together we accomplished many of my goals and I’m currently working my way through the others. My favourite part of working with Bernadette was her genuine interest in me, my life and my business. She was supportive and caring with an honest approach. At the end of our time together I felt driven and purposeful.
Ruth, Mooreish Cakes
Without a doubt, this was the best investment I could have ever made and it was not about investing in Bernadette. It was about investing in myself which for me, is priceless. The cost was not cheap, but you cannot put a value on your personal growth and development and when put into context, I got so more out of my 4 months with her than could have paid for. True value for money. Thank you.
Sonia Marie Consultancy
Working with Bernadette has been life changing not just to my business but to my life as an entrepreneur. In the time I spent working with Bernadette I was able to totally transform my business – I rebranded to ensure my brand was in line with my messaging, changed my services and pricing structure to make sure I was making more profit, I add other streams of income and I was able to identify who my ideal clients are and correctly position my business in the industry.
Not only was Bernadette incredibly helpful in transforming my business but she transformed me as an entrepreneur with amazing tips and advice on mindset, time management, productivity, self care and work/life/balance. I have truly never met someone with so much knowledge. The best thing about Bernadette’s consulting programme is that she doesn’t just care about your business, she truly cares about you, constantly checking in with your wellbeing.
Bernadette’s programme is not just a one-off she is the type of coach you need long term.
Wura, Manola Luxe
I can honestly say that Bernadette has been my saviour these past 4 months. She has helped me to put the necessary processes into place and has guided me as to what direction to go in next. I had no idea about my ideal client and my brand presence before I started coaching but she has been amazing at advising me on how to recognize what I am all about as a person. I can already see a huge difference in how I approach my business – everything is so much more logical now.
This journey I’ve been on has been hard work, challenging at times, sometimes scary, but so rewarding and enjoyable – it’s the best thing I’ve ever done for my business.
I reached a low mentally and had some bad experiences that really had a knock on effect of my confidence. I reached out to Bernadette as I was drawn to her friendly, warm and calm approach rather than a sell, sell, sell attitude.
I am now in full control of my business and have achieved so much with my new mindset as well as my goals for 2018, worked on my SEO, have a greater understanding of my business and who my ideal client is and more importantly how to get them. I have now recognised how I am a great wedding and party planner and have some amazing contacts and support in the industry and feel very inspired. So, a big thank you to Bernadette!
Susie Evans Weddings (2018)
Featured in
Frequently asked questions
Do you have a question you’d love to ask, but are perhaps too shy to do so? Then don’t worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , I’ll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if you’re ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you. After our on-boarding call, I will closely analyse your business and produce a bespoke report, so that we are crystal clear on the areas that we need to work on together.
• 2 hour on boarding call to delve into your business
• 8 x 1 hour zoom calls (bi-weekly)
• Concise report detailing the areas I feel we should work on to bring the results you desire
• Free access to any products available
• 7 days a week Voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer. This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our 4 months are up.
How much time do I need to commit?
If booking my 4 month service then I suggest between 2-3 hours per week for calls and doing the work in between the calls. We have 2 x 1 hour calls per month but of course there will be “homework” to do in between.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you can’t make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
I’m a wedding planner, can you train me?
My consultancy service is more suited for planners who have been in business at least 3 years. Otherwise I may refer you to my other business the UKAWP for more formal training.
However if you have been in business for over 3 years I am able to include ad hoc wedding planner training within the consultancy for no additional charge. This is normally planners who did not train with me and who have gaps in their knowledge.
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer don’t quite match your needs then I can create a bespoke offering for you instead. Lets jump on a call to decide how best I can support you.
I don’t want people to know I’ve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.