Strategy Beyond the Pretty
4-MONTH 1:1 CONSULTANCY + COACHING
Ready to transform your creative business and increase your confidence, joy AND profit
This is my intensive signature service for those really looking to go beyond the pretty and start scaling their business. Due to the high touch nature of this service I only on-board one new client each month so please do check for availability.

No more playing small, itโs your time to shine as a business. Itโs time to see beyond the pretty, to live a life with freedom and abundance. Having ideas for creative projects and services is never an issue for you, but knowing which one to pursue is. You feel incredibly overwhelmed so either launch them all unsuccessfully OR none of them.
Youโve taken course after course, worked with business and mindset coaches, but still something is missing. Your creative mind was ignored amongst the cookie cutter approach being offered. Youโve had success in your business but have hit a creative block; you canโt seem to get past the stage you are at.
What if, the reason why you are struggling is that you donโt want a formula led approach? You donโt want to be the same as the rest? The whole reason for starting your business was to live a life filled with joy and laughter and right now that just isnโt happening.
Like a bird in a cage, you want your creativity to break free but feel trapped by the strategy needed to scale. You intuitively know you need help but youโve been burnt in the past so feel hesitant about trusting someone again.

Imagine what it would feel like to have a business that brings you the creative freedom you always desired? To have the systems in place so you have more time to pursue artistic projects without being shackled to your desk. You didnโt launch your business to be working all the time, you want to go out and have fun, to leave your mark through your talent.
The truth is, creativity will only get you so far when you have big dreamy goals to reach. You have to know how to run a sustainable and profitable business. How do you do this? By working with someone who will teach you the tools needed to scale AND provide shortcuts to do exactly this.
So are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business? If so I would like to tell you more about my 4 month 1:1 consultancy blending together strategy with mindset work. Designed especially for soul led creatives just like you.
I understand wedding businesses and their need forย beautiful aesthetics, I also understand creatives and their passion forย creating something magical. I respect, admire and love the talent that is surrounding me.
I want you to embrace your creativity, I want to hear all the ideas you have but then Iโll help you focus. Iโll guide you in ways to knuckle down to business so it brings youย the joy, freedom and profitย you desire.
I have an intuitive ability to zone in on what negative beliefs are holding you back, and since certifying as an energy healer I am now in a position to help you with your subconscious mind alongside the strategy. Yes I know the word strategy makes you shudder but I will provide you with tools to make it fun, I promise!
What makes me different from the hundreds of coaches and consultants is that Iโm not trying to get you to use one size fits all method. I truly get to know you as a person so the methodology we use suits your style. We all do business differently and creative businesses are a unique blend, the cookie cutter approach just isnโt going to bring that magic ingredient you need.
I want you working in your zone of genius so you can grow and scale in your own unique, soulful way. When you work with me you not only get my strategic toolkit of delights, you have access to my energy healing as well. Iโm very hands on so expect my eyes on every aspect of your business. Oh and Iโll be your biggest cheerleader ๐
How can I help you?
When I work with clients I use my Beyond the Pretty framework to provide the structure.
After our on boarding call I will suggest the key areas that need some love and attention during our time together.
Some of the areas we *might be working on include:


Soul
I believe a business has to light up your soul, it needs to bring you joy. So this is where we start. Using a combination of energy clearing, visualisation exercises and vision planning we will create the structure for your creative business.

MINDSET + CONFIDENCE
I will dig deep to discover what negative beliefs are holding you back right now and work with you to bring forth your confidence. This can be especially helpful for my introvert clients who perhaps shy away from โshowing upโ, as an introvert I can relate and will share what has helped me over the years.
I will use a mixture of energy clearing and specific empowerment tasks to calm and challenge you. I will never force you to do something that is not aligned to your personality, albeit at times I will challenge you.

STRATEGY
Next up is getting down to the nitty gritty. I get you find this side of business tedious but it doesnโt have to be. We will review your business foundations and strengthen ready for you to scale to new exciting heights. There are a number of areas we will work on during our time together; these will have been highlighted in your business review.
- IDEAL CLIENT PSYCHOLOGY
Who are your targeting and what is the current customer journey like from start to finish? Is this client the right client for your growth and financial freedom? From research tasks you will come away knowing exactly who to target and more importantly what their pain points are
- SERVICE / PRODUCTS
What services are you currently offering and what is the price point? What new exciting ideas do you have? What marketing plan is most suited to this new service or product?
- PROFITABILITY
What figure would bring forth the profit and freedom you want? We will analyse your offerings and discuss the profit margins for each one. You may also share a figure you want to bring into the business so we will explore ways for this to happen. - FREEDOM OF TIME
Are there aspects of your business that could be automated? Ways to streamline? Or perhaps its time to ditch / delegate? By going through your zone of genius we can analyse your time and ensure you have more time doing what you love and spend less time on the tasks you donโt.
*ย each client is different so your roadmap will be reflective of the help that you need
This is a very hands-on experience with ongoing 1:1 support from me, so if youโre ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you.

Who do I work with?
I work with a range of businesses but primarily in the wedding and creative industries.
A typical client isโฆ
- Incredibly talented at what they do. But they struggle with choosing which idea to promote, they LOVE what they do and ADORE their clients. Sometimes to the detriment of their bottom line
- An entrepreneur that has already reached a certain level of success but is ready to up-level, they just need guidance along the way
- Soul led, introvert businesswoman who sometimes lacks the confidence needed to scale and grow
- A creative soul who has perhaps lost their way, imposter syndrome has stepped in their path BUT they are ready to work through any fears
- Passionate, tenacious AND trustworthy
If this sounds like you and you would love support in your business then book a call below to discover more.
Hereโs whatโs includedย
Investment ยฃ3,333
2 HOUR ON BOARDING CALL TO DELVE INTO YOUR BUSINESS
Our time together starts with a 2 hour on-boarding call.
During this session I get to understand you as a person and where the sticking points are at present. It helps me provide a structure for our time together.
9 X 1 HOUR ZOOM CALLS
I want this service to work for my clients and more importantly; I want them to do the work in between sessions. Therefore over the course of 4 months we will have 9 video calls leaving 1 week each month to catch up and implement.
During these calls we will be working through both mindset and strategy that is tailored to your goals. Sometimes I may be training you in specific areas of business and other times our calls will be more coaching focussed, working through any blocks you are experiencing.
TEMPLATES, SCRIPTS AND WORKSHEETS TO ASSIST YOUR GROWTH
Throughout our time together I may deliver training in specific areas like research or marketing, this is on a case by case basis. I have available for you numerous templates and worksheets to assist you whilst you do the necessary work on growing your business.
FREE ACCESS TO ANY COURSES AVAILABLE
All my 1:1 clients get instant access to any available evergreen courses during the time we are working together.
ENERGY CLEARING
Using the Conscious Energy Clearing Method I will include the expansion codes into our time together should I feel this will support you.
ME IN YOUR POCKET
Clients love that they can reach out to me for support at the time they need it, they donโt have to wait 24 hours before receiving a response.
So if you are having a bad day and need some moral support. Or want my opinion on a problem then I am there instantly for you through the private voxer messaging app.

Itโs time to ask for some help
Itโs time to learn a new way of doing business so you can make those changes deep down you know you need to make.
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?
If so book your free call below. Please note due to the high level, hands on support for this service I only take on one new client per month.
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Frequently asked questions
Do you have a question youโd love to ask, but are perhaps too shy to do so? Then donโt worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , Iโll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if youโre ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you. After our on-boarding call, I will closely analyse your business and produce a bespoke report, so that we are crystal clear on the areas that we need to work on together.
โข 2 hour on boarding call to delve into your business
โข 8 x 1 hour zoom calls (bi-weekly)
โข Concise report detailing the areas I feel we should work on to bring the results you desire
โข Free access to any products available
โข 7 days a week Voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer. This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our 4 months are up.
How much time do I need to commit?
If booking my 4 month service then I suggest between 2-3 hours per week for calls and doing the work in between the calls. We have 2 x 1 hour calls per month but of course there will be โhomeworkโ to do in between.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you canโt make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
Iโm a wedding planner, can you train me?
My consultancy service is more suited for planners who have been in business at least 3 years. Otherwise I may refer you to my other business theย UKAWPย for more formal training.
However if you have been in business for over 3 years I am able to include ad hoc wedding planner training within the consultancy for no additional charge. This is normally planners who did not train with me and who have gaps in their knowledge.
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer donโt quite match your needs then I can create a bespoke offering for you instead. Lets jump on aย callย to decide how best I can support you.
I donโt want people to know Iโve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.