As a creative entrepreneur your mind is always buzzing with endless new ideas, but how often do you action these ideas? Do they sit there for years and are never implemented? When clients come to me they have no shortage of ideas but they self sabotage by thinking their idea is no good. I’ve helped clients launch concepts that have been on the back burner for years, just sitting there, waiting to be shared with the world!
I want you to reach your full potential so here are my top tips to launch that new idea in your business.
Validate your idea
Got a brilliant idea? Great! Don’t keep it to yourself! Talk your idea through with trusted friends, industry colleagues and clients to make sure you really are on to a good thing. Speak to your current clients, is this a service they would purchase? Start questioning your audience on social media to validate your ideas, will your idea SOLVE the problem they have? Will it answer a need? By asking for their honest opinions, even the negative ones, you’ll be able to refine your idea and perfect the details.
Find an expert
Having someone to guide and advise you as you make your idea a reality is an invaluable asset to your business. A consultant or coach will support you along the way, give an unbiased opinion and also be able to offer connections to the right people to help you. Your consultant should be someone experienced in business, who has an understanding of your market and will offer their expertise and time. Working with someone 1:1 or in a mastermind for example will often fast track your ideas, compared to working along or enrolling on another course.
Research the market
It doesn’t matter how brilliant you & your family think your idea is if no one wants to pay for it. Conducting research with your customer base will help you understand what exactly your client needs, and how you can develop and adapt your idea to suit their needs – before you waste valuable time and money developing something that they don’t want or won’t buy at the right price.
You should also look at whether any other businesses have been successful implementing similar ideas. If so, what was it that contributed to their success? How can you improve on this? And likewise if they weren’t successful, why not and how can you do something different?
But if no-one has done what you are planning thats ok too, when I launched the UKAWP there was nothing like it in existence, when I launched as a wedding planner there were less than 10 independent planners and now there are hundreds. Being innovative is a good thing.
Make a plan
Creating a plan listing out the goals, objectives and timeline for implementing your ideas will allow you to work out the details before launching, as well as identify any stumbling blocks you may encounter along the way.
Your plan should include details on what you’re going to create, how you will finance it, who your client is and how you are planning to market to them, as well as sales and profit projections to highlight potential growth areas.
Having a plan also gives you accountability, clearly defining what needs to be done and when so that it actually happens.
Develop your skills
What skills and expertise do you need, not just to implement your idea, but to carry it out in the future? You may need to invest in training or coaching to help you learn a new skill or give you expert guidance along the way.
If you would like to explore ways you can make your new ideas happen, then why not book a free call with me? You can access my calendar here.