On a recent call with UKAWP members many were highlighting the buying habits of clients this year is different to the last couple of years. The nurturing + conversion process is taking longer than usual with clients often ghosting them…
How to start journaling today
If you have been thinking about journaling, or have started in the past but failed to keep it up then this article is just for you. Go grab a drink and read on for my complete guide to journaling as…
6 tips for creating your 2023 strategy
February is the new January! There is such pressure to have your whole year mapped out in January but I feel sometimes that is difficult to do. In January you are playing catch up after time off in December for…
What is a vision board?
In basic terms it is a visual representation on what you want that year to look like. What would bring you joy? This will often be a mix of both personal and professional goals. Often in the wedding and creative…
What does luxury mean?
With 20 years in the wedding industry I have always been fascinated by the term luxury. What does luxury actually mean? I discovered that peoples interpretations of this differed, which in itself is a marketing issue because you can no…