All too often creative businesses upload gorgeous images onto their website and social media and simply hope for the best. They don’t go past the pretty.
They are talented. Their work is phenomenal. So they think this will be enough to convert bookings. However, having aesthetically pleasing websites and instagram feeds doesn’t equate conversions. As a consequence they find their business is not progressing in the direction they desire. In fact they have stalled. They have the pretty but not the clients and not the financial reward.
I believe everything comes back to your ideal client. When you have identified who they are, you are able to market to them, which in turn means you can sell to them. You can’t do one without the other. And this is something I work closely on with my clients.
The process I work through with my clients is:
Intuitive Client Identification – I work with my clients to fine tune who their clients actually are. We identify what their pain points are and what the transformation is for them when working with a client
Customer Psychology – I show clients how to create a marketing campaign that speaks directly to their client. Meaning every post has a clear concise message behind it. The correct messaging makes the difference to your ideal client scrolling on by or sending you that enquiry.
Confidence – whether my client is suffering from anxiety, too scared to be truly visible or lack of confidence around selling. I work with them to build their confidence up. This means they then show up as that confident successful creative business owner, ready to sell, and ready to make exponential growth.
Ready to smash your goals?