We’re in a trust recession. I hadn’t heard the term until recently when it came up twice in conversation. Naturally, I did what I always do — I started researching. What I discovered is what I’ve been saying to clients…
8 Habits Wedding Business Owners Should Build Before the Season Starts
January can feel like an odd month for wedding business owners. While much of the business world is talking about annual planning, fresh starts and big goals, many of you are already booked, responding to wedding enquiries and mentally gearing…
What Is a Vision Board? (And Why a Vision Video Might Work Even Better)
A vision board is a visual representation of what you want your life or business to look like. It’s not about pretty pictures for the sake of it — it’s about clarity, focus and intention. Unlike writing goals in a…
Burnout in the Wedding Industry: Signs & How to Prevent It
The wedding industry is fuelled by passion and creativity. But behind the beautiful moments, many wedding professionals find themselves running on empty. Burnout is real in our industry — and it’s costing businesses not only their energy, but their creativity,…
What I Really Think About Wedding Content Creators
The Content Creator Debate is Heating Up There’s been a growing wave of negativity online about wedding content creators. As someone who’s been part of the wedding industry since 2002 firstly as a wedding planner, then in 2004 founding the…




