Strategy Beyond the Pretty
4-MONTH 1:1 CONSULTANCY + COACHING
Business Coaching for ambitious wedding and creative pros who are ready to scale with more freedom of time and less hustle
If you’re a wedding or creative entrepreneur who loves the beauty of this industry — but now craves structure, growth, and true freedom, then my signature programme, “Strategy Beyond the Pretty“, is for you.
I know your creative talent brings joy to the world. But beautiful branding and elaborate styled shoots alone won’t build a sustainable business. Too often, creative CEO’s get stuck in the visual, avoiding the deeper strategy that drives longevity. They find themselves running a hobby not a business.
In just 4 months, we’ll create a tailored, actionable business strategy designed for real results. No more winging it. You’ll walk away with confidence, clarity, and a business that aligns with both your passion and your goals.
This is your invitation to shift from just copy and pasting your peers to actually feeling in control, empowered, and profitable.

Dear Wedding + Creative CEO,
No more playing small, it’s your time to feel empowered.
The whole reason for starting your business was to have the freedom to live the life you truly desire. Instead you feel burnt out and disillusioned and wonder if a corporate 9-5 is the answer?
All those courses you enrolled on in the past, are tailored to a business-to-business model and are not helping you. Your creative mind was ignored amongst the cookie cutter approach being offered.
Maybe you’ve had success in your business previously but have hit a creative block; you can’t seem to get past the stage you are at and have outgrown your current strategy.
It’s time to get the specific guidance and accountability you need to reach your business goals without losing sight of your values or mission. I’ll stretch your mindset, keep you on track, and celebrate your wins — all while making sure you still have time for what (and who) you love.

I cannot express quite how much Bernadette has changed me both personally and professionally. The knowledge, advice and guidance I have received has truly moulded me and my business. Putting all the elements into place has allowed me to begin to grow my business, learn and understand the process of how to grow my business and push me outside of my comfort zone and towards my long term goals. Bernadette’s attitude and confidence are incredible and I have thoroughly enjoyed her coaching. I am very sad that our journey has come to an end but I will be continuing to work with her and her invaluable guidance. Thank you Bernadette! This time with you has been a real game changer!
Natasha Spencer Events
Are you ready for more?
I specialise in working with wedding and creative pros just like you who are ready to scale their business. Scaling is about increasing revenue without significantly increasing costs or resources. It focuses on streamlining and efficiency, allowing you to work smarter, not harder and stay in your zone of genius more. Scaling aims to maximise profitability without a linear increase in workload.
During our time together I truly get to know you as a person so the strategy we use suits your style. We all do business differently and creative businesses are a unique blend, the cookie cutter approach just isn’t going to bring that magic ingredient you need.
I want you working in your zone of genius so you can grow and scale in your own unique, soulful way. When you work with me you not only get my strategic toolkit of delights, you have access to my energy healing as well. I’m very hands on so expect my eyes on every aspect of your business. Oh and I’ll be your biggest cheerleader 😉
Signature Approach
I believe that scaling isn’t about doing more — it’s about doing more of what’s aligned with your zone of genius. That’s why my approach blends mindset and strategy, ensuring we create a business that supports your life — not the other way around.
Together, we’ll dig deep to make sure your business reflects your strengths, values, and vision. I use a 6-step framework designed to give you more freedom, less overwhelm, and a business that truly lights you up.


CLARITY
Before scaling, it’s crucial to understand what you really want — not what you think you “should” want, but what your ideal future genuinely looks like. Together, we’ll define the vision that will drive your business and personal fulfilment. From there we’ll ensure your business foundations are strong before creating goals that light you up. This includes identifying your zone of genius, so we build around what you do best.

CUSTOMER ATTRACTION
Through targeted exercises, we’ll define your ideal client profile, conduct a competitor analysis and fine-tune your market positioning. Then, we’ll design an unforgettable client journey that connects emotionally. By understanding your client’s specific pain points, you’ll craft messaging and touch points that nurture them at every step — no more guesswork, only genuine connection.

CUSTOMER EXCELLENCE
Customers are changing and expect high standard of excellence every step of the journey with you. Therefore, we will ensure your back-end systems deliver just that. From on-boarding to off-boarding, we’ll optimise each touch point for speed, clarity, and personal connection. PLUS: We’ll work together to implement strong boundaries with clients. This is essential for protecting your time, avoiding burnout, and creating a respectful, sustainable working relationship. Boundaries enhance the client experience by setting clear expectations from the start.

PRODUCTIVITY
If you want more freedom of time then productivity is key. We’ll explore time management approaches that align with your personality and work style – no one size fits all approaches. I’ll also introduce my D.A.D. method (Discard, Automate, Delegate) helping you stay in your genius zone. Together, we’ll identify which processes can be streamlined so you can grow without working more.

PROFITABILITY
What do you love to sell? What lights you up — and what secretly drains you?
We will analyse the profitability of each service and create a roadmap to help you generate income in alignment with your goals and values. Depending on the stage of your business that may include options for diversification or new income streams.

CONFIDENCE
Scaling isn’t just strategy — it’s mindset. We’ll tackle imposter syndrome, fear of visibility, and the limiting beliefs holding you back. You’ll learn how to embody the empowered CEO of your business, build success-driven habits, and feel more confident every step of the way. Because real transformation starts with how you see yourself.
* each client is different so your roadmap will be reflective of the help that you need
This is a very hands-on experience with ongoing 1:1 support from me, so if you’re ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you.

Sound Familiar?
You’re a talented, heart-led wedding or creative business owner — someone who pours their soul into their work and cares deeply about their clients.
You’ve likely got a million ideas (and even bigger dreams), but choosing what to focus on next? That’s where it gets overwhelming.
Maybe you’re growing your business while juggling a part-time job, raising children, or navigating confidence wobbles behind the scenes.
You’re not afraid of hard work — in fact, you’ve already had a taste of success — but you’re craving more clarity, more growth, and more freedom.
You want to scale, sustainably.
You want a business that actually supports your life — not one that drains it.
My clients are passionate, driven, honest, and kind — they’re the kind of people who care deeply, but sometimes put everyone else before themselves.
“Empowering!”
5 stars just isn’t enough! The knowledge and value you have given me is something I will take and use forever. You have helped me grow in confidence and clarity, and you created a space that felt so safe and focused. Before working with Bernadette, I was struggling with time management, imposter syndrome, and just generally getting work done. I didn’t know where I stood in the industry and felt really out of the loop—unsure how to scale, how to stay within my goals, or manage my time. I was overwhelmed.
Now, I feel confident, in control in certain situations, and I know where I am. Bernadette has always been at the top of my list, and it felt like the right time to work with her.
Lucy, Lucy Ann Events
Here’s what’s included
Investment £3,333
2 HOUR ON BOARDING CALL TO DELVE INTO YOUR BUSINESS
Our time together starts with a 2 hour on-boarding call.
During this session I get to understand you as a person and where the sticking points are at present. It helps me provide a structure for our time together.
9 X 1 HOUR ZOOM CALLS
I want this service to work for my clients and more importantly; I want them to do the work in between sessions. Therefore we will have 9 video calls over the course of 4-5 months.
During these calls we will be working through both mindset and strategy that is tailored to your goals. Sometimes I may be training you in specific areas of business and other times our calls will be more coaching focussed, working through any blocks you are experiencing.
TEMPLATES, SCRIPTS AND WORKSHEETS TO ASSIST YOUR GROWTH
Throughout our time together I may deliver training in specific areas like research or marketing, this is on a case by case basis. I have available for you numerous templates and worksheets to assist you whilst you do the necessary work on growing your business.
FREE ACCESS TO ANY COURSES AVAILABLE
All my 1:1 clients get instant access to any available evergreen courses during the time we are working together.
ENERGY CLEARING
Using the Conscious Energy Clearing Method I will include the expansion codes into our time together should I feel this will support you.
ME IN YOUR POCKET
Clients love that they can reach out to me for support at the time they need it, they don’t have to wait 24 hours before receiving a response.
So if you are having a bad day and need some moral support. Or want my opinion on a problem then I am there instantly for you through the private voxer messaging app.

It’s time to ask for some help
It’s time to learn a new way of doing business so you can make those changes deep down you know you need to make.
Are you ready to gain unshakeable confidence, reach your big goals and find the strategies that work for your creative business?
If so book your free call below.
Client Love
I cannot express quite how much Bernadette has changed me both personally and professionally and my business over the past 5 months. We worked together on her Beyond the Pretty 1:1 and the knowledge, advice and guidance I have received has truly moulded me and my business. Putting all the elements into place has allowed me to begin to grow my business, learn and understand the process of how to grow my business and push me outside of my comfort zone and towards my long term goals. Bernadette’s attitude and confidence are incredible and I have thoroughly enjoyed her coaching. I am very sad that our journey has come to an end but I will be continuing to work with her and her invaluable guidance. Thank you Bernadette! This time with you has been a real game changer!
Natasha, Natasha Spencer Events
Before coaching with Bernadette, I had the vision and the passion but I needed the kind of guidance only someone who had been in my shoes could give. I wanted to attract clients who truly value quality, intentionality, and design, people who respect the work, not just the price tag.
At the start, I felt overwhelmed, constantly wondering if I was doing things the ‘right’ way. But after three months with Bernadette, I gained more than just knowledge. I gained clarity, confidence, and conviction.
From day one, I felt supported and stretched in the best way. I learned how to lead with purpose, elevate my offer, and stop over-explaining what I bring to the table. Her coaching style is Clear & Compassionate. She’s part strategist, part hype woman, part fairy godmother. Yes, we achieved my goals and the ripple effects are still unfolding. I walked in wanting structure. I walked out with power.
One word to sum it all up? Empowering.
Dami, 2501 Events
“Empowering!”
5 stars just isn’t enough! I am so grateful to have spent the past 5 months with Bernadette on a 1-1 basis working on my business. The knowledge and value you have given me is something I will take and use forever. You have helped me grow in confidence and clarity, and you created a space that felt so safe and focused.
Before working with Bernadette, I was struggling with time management, imposter syndrome, and just generally getting work done. I didn’t know where I stood in the industry and felt really out of the loop—unsure how to scale, how to stay within my goals, or manage my time. I was overwhelmed.
Now, I feel confident, in control in certain situations, and I know where I am. Bernadette has always been at the top of my list, and it felt like the right time to work with her.
Having access to Bernadette made me feel at ease throughout the entire process. Her calm, thoughtful, and professional demeanour, along with her clear communication and encouragement, helped me immensely. She’s a great listener and brings such clarity.
For anyone who is considering working with Bernadette, I highly recommend. It was the best thing I have ever done!
Just to say—thank you for everything!
Lucy, Lucy Ann Events
𝘉𝘦𝘳𝘯𝘢𝘥𝘦𝘵𝘵𝘦 𝘸𝘢𝘴 𝘸𝘩𝘢𝘵 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘯𝘦𝘦𝘥𝘦𝘥! 𝘚𝘩𝘦 𝘸𝘢𝘴 𝘴𝘰 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵, 𝘵𝘰𝘰𝘬 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘭𝘰𝘰𝘬 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘦𝘷𝘦𝘳𝘺 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘰 𝘢𝘱𝘱𝘭𝘺 𝘵𝘰 𝘳𝘪𝘨𝘩𝘵 𝘩𝘦𝘭𝘱 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘯𝘦𝘦𝘥𝘦𝘥. 𝘚𝘪𝘯𝘤𝘦 𝘸𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘮𝘺 𝘸𝘦𝘥𝘥𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘦𝘹𝘤𝘦𝘦𝘥𝘦𝘥 𝘭𝘢𝘴𝘵 𝘺𝘦𝘢𝘳, 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘮𝘺 𝘣𝘰𝘰𝘬𝘪𝘯𝘨𝘴 𝘩𝘢𝘷𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥, 𝘐’𝘷𝘦 𝘳𝘦𝘣𝘳𝘢𝘯𝘥𝘦𝘥 𝘢𝘯𝘥 𝘯𝘰𝘸 𝘢𝘮 𝘳𝘦𝘤𝘦𝘪𝘷𝘪𝘯𝘨 𝘦𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘧𝘳𝘰𝘮 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘮𝘺 𝘪𝘥𝘦𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘸𝘦𝘥𝘥𝘪𝘯𝘨 𝘱𝘭𝘢𝘯𝘯𝘦𝘳𝘴. 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘉𝘦𝘳𝘯𝘢𝘥𝘦𝘵𝘵𝘦 !!!
Abigail, Bloom and Crumb
It’s been a really wonderful “journey” with Bernadette the last 6 months. She was JUST what I needed this year after relocating from London to the countryside; with my life a up in the air and at crossroads with business! She was so kind, caring, and supportive and really help ground me which was what I needed.
Over the last 6 months Bernadette has helped me build some really solid foundations within myself and my new offering as well as improve my (multiple) websites with content and layout, as well as increasing my network. She has massively increased my confidence which has in turn allowed me to focus properly on what I am doing and where I am going. I no longer feel stranded at sea! And instead have not only confidence and clarity, but excitement for the future! She’s honestly been an amazing support, a source of ideas, and fountain of knowledge and I would highly recommend working with her!
Camilla, CJ Hair & Makeup / Camilla Collins Coaching
Before working with Bernadette I was struggling with ideal client and visibility. I decided to book Beyond the Pretty 1:1 so I could really focus on my strategy. At the end of our 6 months together we accomplished many of my goals and I’m currently working my way through the others. My favourite part of working with Bernadette was her genuine interest in me, my life and my business. She was supportive and caring with an honest approach. At the end of our time together I felt driven and purposeful.
Ruth, Mooreish Cakes
Without a doubt, this was the best investment I could have ever made and it was not about investing in Bernadette. It was about investing in myself which for me, is priceless. The cost was not cheap, but you cannot put a value on your personal growth and development and when put into context, I got so more out of my 4 months with her than could have paid for. True value for money. Thank you.
Sonia Marie Consultancy
Working with Bernadette has been life changing not just to my business but to my life as an entrepreneur. In the time I spent working with Bernadette I was able to totally transform my business – I rebranded to ensure my brand was in line with my messaging, changed my services and pricing structure to make sure I was making more profit, I add other streams of income and I was able to identify who my ideal clients are and correctly position my business in the industry.
Not only was Bernadette incredibly helpful in transforming my business but she transformed me as an entrepreneur with amazing tips and advice on mindset, time management, productivity, self care and work/life/balance. I have truly never met someone with so much knowledge. The best thing about Bernadette’s consulting programme is that she doesn’t just care about your business, she truly cares about you, constantly checking in with your wellbeing.
Bernadette’s programme is not just a one-off she is the type of coach you need long term.
Wura, Manola Luxe
I can honestly say that Bernadette has been my saviour these past 4 months. She has helped me to put the necessary processes into place and has guided me as to what direction to go in next. I had no idea about my ideal client and my brand presence before I started coaching but she has been amazing at advising me on how to recognize what I am all about as a person. I can already see a huge difference in how I approach my business – everything is so much more logical now.
This journey I’ve been on has been hard work, challenging at times, sometimes scary, but so rewarding and enjoyable – it’s the best thing I’ve ever done for my business.
I reached a low mentally and had some bad experiences that really had a knock on effect of my confidence. I reached out to Bernadette as I was drawn to her friendly, warm and calm approach rather than a sell, sell, sell attitude.
I am now in full control of my business and have achieved so much with my new mindset as well as my goals for 2018, worked on my SEO, have a greater understanding of my business and who my ideal client is and more importantly how to get them. I have now recognised how I am a great wedding and party planner and have some amazing contacts and support in the industry and feel very inspired. So, a big thank you to Bernadette!
Susie Evans Weddings (2018)

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Frequently asked questions
Do you have a question you’d love to ask, but are perhaps too shy to do so? Then don’t worry I have collated a collection of questions I am often asked.
Have a different question? Please do just drop me a line on hello@bernadettechapman.co.uk
How does the Strategy Beyond the Pretty work?
This is for those clients really ready to up-level. It is intensive and I require commitment from you , I’ll be going all in and I expect clients to do the same. This is a very hands-on experience with ongoing 1:1 support from me, so if you’re ready to up-level your business and invest in some serious time and hard work, this is the perfect service for you. After our on-boarding call, I will closely analyse your business and produce a bespoke report, so that we are crystal clear on the areas that we need to work on together.
• 2 hour on boarding call to delve into your business
• 9 x 1 hour zoom calls (bi-weekly)
• Concise report detailing the areas I feel we should work on to bring the results you desire
• Free access to any products available
• 7 days a week Voxer support
How much access do I get from you?
Quite a lot. As well as our calls you have unlimited access to me on the voice note app voxer. This is perfect for instant answers to your questions. I am also around to review your goal setting, proof reading, giving advice. I get very involved with my clients. If however you wanted additional calls outside of the agreement this is an extra charge.
What if I want to carry on working with you?
This is not unusual. Many clients either book an intensive day with me once a year or go onto a maintenance package, which is monthly calls after our 4 months are up.
How much time do I need to commit?
If booking my 4 month service then I suggest between 2-3 hours per week for CEO time to include the calls and assignments set. We have 2 x 1 hour calls per month but of course there will be “homework” to do in between.
What if I need to move a session?
I completely understand what it is like to run a seasonal business. I know sometimes your well planned schedule goes a little wrong. So yes if you can’t make a session I am happy to move it. I just ask for as much notice as possible. If you are wanting to move every session we will have a talk about your commitment.
I’m a wedding planner, can you train me?
My consultancy service is more suited for planners who have been in business at least 3 years. If you are a new planner get in touch and lets have a discussion. You will also find some micro courses here
However if you have been in business for over 3 years I am able to include ad hoc wedding planner training within the consultancy for no additional charge. This is normally planners who did not train with me and who have gaps in their knowledge.
Can you provide a tailored service?
Absolutely , if you need support but feel the services I offer don’t quite match your needs then I can create a bespoke offering for you instead. Lets jump on a call to decide how best I can support you.
I don’t want people to know I’ve hired you
Our time together is kept confidential unless you give me express permission to announce you as a client, or when you provide me with a testimonial.